Today's news: Aricept, the Alzheimer's drug that doesn't do much, may cause death from heart attacks and strokes if the cause of AZ is vascular dementia.
Memo:
From: Pfizer/Esai Marketing Team
To: Ad Agency
Here's an idea for a new ad for Aricept. See if you can't work something up:
Scene: A middle-aged woman leads her slouched-over, elderly father to the kitchen sink. She runs some water in a glass and hands it to him. She wipes the drool from his chin while opening her hand and placing a pill gently on his tongue. He drinks and swallows. She turns to the camera.
"Aricept. It probably won't help much, and it may cause a heart attack. (She smiles.) Either way, he's better off!"