BMJ Takes on Key Opinion Leaders

This morning's British Medical Journal slams the drug industry's practice of hiring "key opinion leaders" among academic physicians, whose job is to promote sales of individual products with company-dictated presentations to practicing physicians. Australian journalist Ray Moynihan includes a revelatory interview with an 18-year veteran drug representative, who candidly admits "if that speaker didn’t make the impact the company was looking for, then you wouldn’t invite them back."

To read the interview, and see a video clip, click here.